¡Hola!
I’m Adriana, a design lead and multifaceted designer based in Austin, TX with a knack for enterprise design, scalable design systems, and tenacity to go an extra 26.2 miles.
I believe in nurturing the next generation of designers to find clarity in complexity and uncover their hidden powers.
Let’s run! 🏃🏽♀️
PayPal — Integration Builder
As the Lead UX Designer on PayPal Developer, I led the design efforts to build a productive, lead-gen tool for any developer to tinker and experiment with any PayPal integration, now and for any future checkout product offering in under 4 months.
Sprint 2022
IBM Cloud — Welcome to the dark side
Cloud PAL v2.0 was a continuation of improved UX consistency across products that aimed to accelerate design and development flows with the new quality-of-life improvements, seamlessly adopting the next major release of the Carbon Design System, all while bringing dark mode and further accessibility improvements to components on IBM Cloud.
Winter — Fall 2021
IBM Cloud — Building cohesive experiences
As the design lead for Cloud PAL, I led and instrumented the creation of a pattern and asset library built on top of the Carbon Design System to bring UX consistency across the IBM Cloud platform for over 200+ services, 80+ design teams, and 500+ developers and with an adoption rate at 90%.
2019 - 2021IBM Cloud Platform— you’ve got mail
No one likes missing an email about an invoice reminder or learning that their bare metal server is on fire. I centralized IBM Cloud's email communication while striking a good first impression with clients leading to a higher open rate and NPS score.
Spring - Fall 2020IBM + Austin: 50 years in the making
As a digital storyteller and IBMer, I joined a grassroots effort to celebrate and retell IBM Austin's transformative legacy while showcasing the company's enduring impact on the Austin community through a community event and digital experience.
Summer — Fall 2017IBM Z - Reimagining the mainframe
Throughout my time at IBM, I led an effort to reimagine how legacy software in the z mainframe space could look using the IBM design language while staying consistent with the hardware designs.
2017z Operational Insights – Fine-tuning the mainframe
Since the 1960s, IBM Z mainframes have been engineering marvels that bring security, privacy, and resiliency within a company’s infrastructure. Yet many customers have been operating in a 1970s time capsule using 3270 green screens.
In 2016, I led the UX and visual design efforts for z Operational Insights, IBM Z’s first Cloud SaaS offering, by turning log data into actionable, understandable reports for operational data.
2015-2017